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Chairman Message

“ With your trust we Grow “
as our statement , We at Al Nasser , as a group of diverse people with multifold talentsand keen intellects for business, are bound by an innate sense of dedicationto win the customer’s trust level.

Our endeavor is to take the continuous leap every day towards touching lives and adding value to our consumers.

Blending effective planning executed with passion , we aim to pursue the path of Excellence

Faisal Al-Rasheed


About us

Al Nasser , founded in 1984in the belief that the first sign of success of a modern nation lies in the ability of its citizens to celebrate.
The company's success lies with the support of its parent company, Ahmed Mohammad Al-Rashed, the proceeded company , with its ambitious plans and opened chain of retail stores as stand alone stores & Co operative societies which is an integral part of Kuwaiti’s culture.
“With your trust We Grow “
Al Nasser aims to catalyze the business of fashion , footwear & sports equipment through superior planning & commitment to provide exceptional Value to its customers
The Company does Over 150 Million USD as turn Over , holds a strong grip on Kuwait Market boasting 43+ Stores in the country and its spread of additional 18 Stores across other nations Viz KSA , Bahrain, Egypt , Iraq and Pakistan

Vision, Mission and Value


To be the global Value retailer offering best quality products at the best affordable prices and services

Statement of purpose

“With Your Trust we Grow “Committed to Customer Satisfaction

Core Value

Integrity –We Posses

Respect-We Provide

Passion for Excellence –We Seek

Team Work-We believe

Our History

Faisal Al Rasheed group also known by FRG was founded in 1983 by a young man driven by his dreams, powered by his passion and inspired by his father the late successful business man Ahmad Al Rasheed: Faisal Al Rasheed whose father constituted the perfect model and the best example to follow in the retail business. The childhood dream grew up to become a set objective to accomplish right after the college studies in one of the most reputable universities in the US.

An objective that started to see the light with the opening of the first Nasser Sports Centre branch in Jleeb Al Shyoukh in 1984 with for sole activity, selling sports garments and accessories. In the year 1985, Nasser Sports centre witnessed the second showroom opening in Nugra. A branch that contributed in the recognition of Nasser sports centre name and its mission consisting in making sports essential component of the community existence. The expansion grew with more showrooms opening their doors in coops and areas with growing team and achievers from across the globe.

In order to maintain his legacy and insist on the success of his firm, Faisal Al Rasheed has led his son Nasser Al Rasheed to lead the dream organization to a better future. A future that goes beyond the frontiers limits and the regular norms which inspired him to launch his china operation as a first step in 2005 with on the agenda branches in Iraq, KSA, Bahrain, Egypt & Pakistan.

  • Adidas
  • champion
  • Chanel
  • converse
  • Disney
  • Dolce
  • Ecko
  • Gabbana
  • Grendha
  • jessi
  • Kens
  • NASS
  • Nike
  • NSC
  • powerfit
  • Raider
  • Rim
  • Shechers
  • Verage
  • Zaxy


Contact us

(Faisal Al Rasheed Gen. Trad. & Cont. Group Co. WLL)
Ardiya Industrial Area
Block No.1, Building No. 127
P.O. Box 44085, Hawalli, Kuwait -32055
E-mail:Marketing: marketing@alnasser.net
Customer Service: customerservice @alnasser.net
Sales: sales @alnasser.net

Copyright @ 2015 AlNasser. All Rights Reserved.