AL NASSER Becomes Official Sponsor of
Kuwait Basketball Association

In a significant milestone for Kuwaiti basketball, AL NASSER is proud to announce its partnership with the Kuwait Basketball Association (KBA), becoming the official sponsor for the 2025-2026 season. This strategic collaboration underscores AL NASSER's continued commitment to supporting and developing sports in Kuwait, particularly basketball, one of the nation's most popular sports.

Partnership Signing Ceremony

The official partnership agreement was signed in the presence of key representatives from both organizations, marking the beginning of a promising collaboration aimed at elevating Kuwaiti basketball to new heights.

The ceremony brought together officials and stakeholders from both organizations, demonstrating the shared vision and commitment to advancing basketball in Kuwait through comprehensive support and strategic initiatives.

AL NASSER: 40 Years of Supporting Kuwaiti Sports

Since its establishment in 1984, AL NASSER has been more than just a retail company - it has been a steadfast supporter of Kuwaiti sports at all levels. From grassroots youth programs to professional leagues, AL NASSER has consistently invested in the sporting infrastructure and talent development that makes Kuwait's athletic community thrive.

Today, with 130 stores across 8 countries and a team of over 10,000 employees, AL NASSER continues to expand its support for sports, embodying the company's core values of Accessibility, Uniqueness, Satisfaction, Variety, and Fashionable. This partnership with the Kuwait Basketball Association represents the latest chapter in AL NASSER's ongoing commitment to Kuwaiti sports excellence.

Kuwait Basketball Association: A Legacy of Excellence

The Kuwait Basketball Association, under the leadership of President Dhari Barjas, has been instrumental in developing basketball talent and organizing competitive leagues throughout Kuwait. The KBA oversees all aspects of basketball in the country, from youth development programs to national team competitions, and has been a driving force in establishing Kuwait as a regional basketball powerhouse.

With a rich history of producing talented players and competitive teams, the KBA continues to work towards elevating the standard of basketball in Kuwait, promoting the sport at all levels, and providing opportunities for young Kuwaitis to excel on the court.

Partnership Objectives and Benefits

As the official sponsor of the Kuwait Basketball Association, AL NASSER will provide comprehensive support aimed at enhancing every aspect of basketball in Kuwait. This partnership goes beyond traditional sponsorship, representing a genuine investment in the future of Kuwaiti basketball.

Key Partnership Elements

Why This Partnership Matters

For Kuwaiti Basketball

This partnership provides the Kuwait Basketball Association with the resources and support needed to further develop the sport at all levels. From youth programs that identify and nurture young talent to professional leagues that showcase Kuwait's best players, AL NASSER's sponsorship ensures that basketball continues to grow and thrive in Kuwait.

For Young Athletes

Young basketball players across Kuwait will benefit from improved training facilities, better equipment, and more opportunities to develop their skills. The partnership emphasizes youth development, recognizing that today's young players are tomorrow's champions.

For the Basketball Community

Basketball fans, coaches, and players throughout Kuwait can look forward to enhanced league experiences, better-organized tournaments, and increased visibility for Kuwaiti basketball both locally and regionally.

For AL NASSER

This partnership strengthens AL NASSER's position as Kuwait's leading supporter of sports and athletics. It reinforces the company's commitment to giving back to the community and investing in the activities that bring Kuwaitis together.

Statement from Leadership

The 2025-2026 Basketball Season

The upcoming 2025-2026 season promises to be an exciting one for Kuwaiti basketball. With AL NASSER's support, the Kuwait Basketball Association will be able to organize high-quality tournaments, provide better resources for teams, and create more opportunities for players to showcase their talents.

Fans can expect enhanced game-day experiences, better facilities, and increased media coverage of basketball events throughout Kuwait. The partnership aims to raise the overall standard of basketball competition while making the sport more accessible to fans and participants alike.

Basketball Gear and Equipment at AL NASSER

As part of this partnership, AL NASSER stores across Kuwait will continue to offer a comprehensive range of basketball equipment, apparel, and accessories. From basketballs and training gear to performance footwear and team uniforms, AL NASSER remains your one-stop destination for all basketball needs.

Community Impact and Youth Development

One of the core focuses of this partnership is youth development and community engagement. AL NASSER and the Kuwait Basketball Association will work together to create programs that introduce basketball to young Kuwaitis, provide training opportunities, and identify promising talent.

These initiatives will include basketball clinics, school programs, community tournaments, and training camps designed to develop skills, promote teamwork, and instill the values of sportsmanship and dedication that basketball embodies.

Supporting National Teams

The partnership extends to supporting Kuwait's national basketball teams as they compete in regional and international tournaments. AL NASSER's sponsorship will help ensure that Kuwait's representatives have the resources, equipment, and support they need to compete at the highest levels.

This support reinforces Kuwait's position in regional basketball and demonstrates the nation's commitment to athletic excellence on the international stage.

Long-Term Vision

While this partnership covers the 2025-2026 season, both AL NASSER and the Kuwait Basketball Association share a long-term vision for the future of basketball in Kuwait. The goal is to create sustainable programs, develop lasting infrastructure, and establish systems that will benefit Kuwaiti basketball for generations to come.

Join the Basketball Community

Whether you're a player, coach, fan, or parent of a young athlete, AL NASSER invites you to be part of Kuwait's vibrant basketball community. Visit any AL NASSER store to find the equipment and gear you need, and stay connected with the latest news about Kuwaiti basketball and AL NASSER's ongoing support for the sport.

A Partnership Built on Shared Values

Both AL NASSER and the Kuwait Basketball Association are committed to excellence, development, and community service. This partnership represents the perfect alignment of these values, bringing together commercial expertise and sports administration to create something meaningful for Kuwait's basketball community.

The shared commitment to youth development, competitive excellence, and community engagement ensures that this partnership will have a lasting positive impact on basketball in Kuwait.

Looking Ahead

As the 2025-2026 basketball season approaches, excitement is building throughout Kuwait's basketball community. With AL NASSER's support and the Kuwait Basketball Association's leadership, the stage is set for an outstanding season of competition, development, and achievement.

We invite all basketball enthusiasts to join us in supporting Kuwaiti basketball, attending games, participating in programs, and celebrating the athletes who represent our nation with pride and dedication.